Publicis Modem East in New York has brought Damian Claassens aboard to serve as senior VP/creative director, a newly created role at the agency. He comes over from AKQA, New York, where he was group creative director.
Claassens now reports to Patrick Clarke, executive VP/executive creative director of Publicis Modem East, and leads creative on the global LG account, among others. Claassens is the second high-profile creative lead hiring as of late for Publicis Modem USA, the digital specialist arm of Publicis Worldwide in the U.S. Last month David Shearer was named executive creative director of Publicis Modem West in San Francisco.
Claassens joined AKQA in New York in 2005, opening the office and developing its digital offering. He led global creative work for AKQA clients such as Nike, Coca-Cola, Motorola, Google, Smirnoff, DoubleClick, Kraft and Johnson & Johnson. With over 12-years in digital creative, Claassens' work has been recognized by nearly every top award show including: Cannes, One Show, D&AD, New York Festivals, and IAB. Claassens is a native of Australia and his experience includes creative positions at Framfab, Copenhagen; Blueberry, London; Ogilvy Interactive, Sydney; and Leo Burnett, Sydney.
Publicis Modem East has expanded its staff to 230 and recently moved into a 55,000 square foot new headquarters space in NYC.