Optus is an Australian leader in integrated telecommunications, delivering cutting-edge communications, information technology and entertainment services. In 2001 SingTel became the parent company of Optus, paving the way to become a strong and strategic telecommunications player within the Asia-Pacific region.
The iCON XY for the football tournament is specifically designed by Option and fully customized for the huge number of football fans in Australia. Mobile users get the choice between 2 decoration covers - one with the logo of the Football Federation Australia and one with a famous Socceroo, the official nickname for the Australian football team. All nicely shipped in Optus customized packaging. And even then the users get the option to select other covers such as personalised covers with their own pictures and designs making the customization possibilities virtually unlimited.
Furthermore the users can easily chose between 3 exclusive software skins for the user interface of their connection manager based on the uCAN Connect connection manager platform: Optus black, Optus Tiger design and Optus Rhino design. Via this software the user also gets access to a rich selection of football and Optus services related websites. This is complemented with exclusive Optus football content on the SD card included in the package.
Jan Callewaert, CEO at Option, commented: "A football tournament is an ideal moment to have such a tailor-made broadband offering but there are lots of events, specific communities or target audiences for which this solution can be rolled out. The feedback we get from the mobile operators is that the iCON XY is really a compelling and differentiating offering."
Optus choice for working with Option and the iCON XY enables the operator to bring a very unique and complete mobile broadband offering to Australian football fans, while allowing Optus to reduce the time to market, complexity and cost of implementation of this promotion and their supply chain.
For screenshots of the product and the covers please go to http://www.option.com/en/newsroom/media-center/photo-gallery/